What’s next for Bikini Lawn Care?
Pitching Products. PARSIPPANY, NEW JERSEY July 29, 2007 Advertising News Lee Cathey and his bikini clad lawn care staff of Tiger Time Lawn Care have set the globe on fire. Newspapers from nations as far away as India and China have written about his company. “People seem to have become entranced by Lee” said Kevin Parker, marketing director of Gopher Lawn Care Software, “They just can’t get enough of him. Lee is living the American dream. Just three short months ago he had posted on our lawn care business forum that he wanted to start a lawn care business and was looking for ways to attract customers. It seems a few of those lawn care marketing ideas have worked. He has customers ringing his phone off the hook.” So how do you follow up being on the front page of CNN’s website, to The New York Times, to Fox & Friends, what do you do to top that? How about becoming a product pitchman. That’s right. Look for Lee to be promoting products for the lawn care industry. “Why not? Everyone is ta
