Whats Really Surprising About E-Tailing?
This week, in a column titled “Some Online Retail Surprises,” New York Times columnist Bob Tedeschi reports some pretty obvious things, but they genuinely surprised the e-commerce industry. Why would they find the fundamentals of human persuasion so astonishing? Tedeschi writes (emphasis added): The Internet research firm comScore Networks plans to release its list of the 25 highest-selling Web retailers for May today, and the usual suspects figure prominently. Dell.com ranks first, with almost double the sales of Ticketmaster and Amazon, which rank second and third. Office Depot, Sears and Victoria’s Secret also rank high. More surprising, perhaps, are some of the less publicized e-tailers that rank relatively high on the list — like Staples’s Quill.com and Alticor’s www.Quixtar.com, which are fifth and sixth, and Spiegel’s Newport-News.com, which ranks behind only Victoria’s Secret among online apparel sellers. That each of these companies has crept into e-commerce’s upper echelon i
