Whats so special about fairly traded Organic coffee?
Bottom line, it puts more money into farmers’ pockets so they can have a better standard of living. Also these farmers use traditional shade growing methods for the coffee beans which means no clear-cutting, no erosion, no harm to animal habitat, all which protect the environment. Our Vancouver distributor buys his coffee directly from the co-operatives, mostly in Mexico and Guatemala – so the beans go from the farmer to the distributor here in Vancouver where he roasts them, and then to us. Only three steps in all! By reducing buying steps, our Vancouver distributor is able to pay the farmers directly which means more money and higher standards of living for them.