Whats special about Waitrose lamb?
Lamb is a seasonal meat so to guarantee that our lamb is ‘best in season’, we work with dedicated groups of carefully selected farmers in the UK and New Zealand. This means we can offer the best tasting lamb all year round. Many of our farmers have been supplying us for more than 10 years, so they understand and share our values and commitment to achieving the highest standards of quality, food safety and animal welfare. Waitrose rewards these farmers with prices above market rates. This long-term commitment gives farmers the financial security they need to invest in sustainable farming methods that benefit the environment and encourage wildlife. The lamb is reared on open pastures, with shelter for harsh weather, on a natural forage diet, supplemented with hay or root crops when grass is in short supply. We can trace all our lamb back to the group of farms where it was reared. The meat is carefully matured on the bone to further enhance the tenderness and flavour, then hand-cut by ski
