Whats the best way to gather data on SOHOs?
SOHOs, by their very nature, are not a traditional demographic, nor are they “joiners.” So there is not a single best way to gather data. However, if you have a product that requires registration, you can glean very valuable information about your SOHO customers — IF you take the time to carefully design the registration process. Working Solo has helped companies refine their data collection process, which translated into a significant competitive advantage for these firms. We also conduct email-based questionnaires to our newsletter subscriber list. (Sorry, the names are not available for rent or exchange.) Companies often receive more than a thousand responses within a week to ten days, giving them important data when designing or refining products. For further information on the SOHO market, feel free to contact us. Copyright 1995-2008 Terri Lonier. All rights reserved. This article may not be uploaded to another Website. You may hotlink to this page, if you wish.
