Whats the best way to get people to think of Boston Market?
You have to come up with big ideas to let people know you’re out there. We’re introducing a “Two Kids Eat Free” program. Sure, we’re in it to help ourselves, but we’re also helping others. A single parent with two kids can buy a meal for six bucks, and they get two kids’ meals free. We may only break even on that, but it may be the only chance the family has to go out to eat that month. The only requirement is that you spend six bucks and bring both kids (14 and under) with you. This is a huge, untapped market. Some 31% of households with kids are single-parent households. Most kids-eat-free programs are not designed for them. They only give one free kids’ meal for each adult-paid meal. Q: What else new is coming? A: We’re about to begin a test program in one store where, instead of waiting … for your food to be assembled, you sit down and have it brought to you. We plan to bring the hot case back into the kitchen which is more like the … model used by Panera Bread and Chipotle. Right
