What’s the big deal about Social Media and why should the accounting profession care?
Most of my clients work in, or provide services to, CPAs and accountants. As a communications professional, it’s my job to help them make connections, promote their businesses and grow their companies. They often turn to me for advice, and one of the most sought-after areas is social media. Specifically, they want to know how they can use social media in their companies and organizations. Whether you blog, tweet, or have pages on Facebook or LinkedIn, some accounting professionals are doing it really well, while others struggle to understand the benefits. Several learned it all on their own; others hire consultants to help them figure it out. Here are a few lessons learned so far in social media – which, in reality, is still very much in its infancy. Lesson #1: Social Media is About Building Relationships Let’s face facts. As a segment of the business marketplace, CPAs and accountants are not gregarious by nature. That’s not a generalization. Have you ever walked into a roomful of acco
