Whats the difference between a regular search result and a sponsored link?
Regular search results (sometimes called “organic” results) are those found by the search engine by scouring the Web and looking for matches with your search terms. Sponsored links, in contrast, are advertisements that someone has paid to have displayed when certain search terms are used. The sponsored links on Zuula are clearly labeled and are in a different location on the page so they can be clearly distinguished from search results. Since sponsored links are targeted to match your search terms, they may provide exactly the information you want.