What’s the newest and most exciting trend in lifestyle?
We have experienced huge success with personal transformational shows like Extreme Makeover. We’re always on the lookout for the new ‘big thing,’ and feel the tide is now turning away from an emphasis purely on the physical. People want feel-good programming that takes the whole person into account, and that could include career/skills development, confidence and looks; a transformational/emotional journey that strongly hooks in the viewer. And standout quality – we want programs you wouldn’t necessarily find on any other channel in the uk. Programs should also be non-negotiated viewing – by this we mean that shows should appeal to our core audience of women, but not alienate men.