Whats the relationship (if any) between Youtube type video and video for advertisement?
The overwhelming majority of videos on YouTube are consumer generated and intended for entertainment purposes, however, YouTube and other video sharing sites can be a great place for local businesses to place content, such as viral videos that aren’t explicitly advertisements but that include subtle branding or an entertaining tone. One of the best known examples is the Diet Coke/Mentos experiment (http://www.youtube.com/watch?v=hKoB0MHVBvM) Although it wasn’t produced by either company, it was a huge boost in awareness for both brands.
- What if I am placing the same version of an advertisement in multiple media outlets of the same type (e.g., print, television)?
- What type of media is streamed from video sharing websites like YouTube, Google video, LiveLeak and YouLeak?
- Whats the relationship (if any) between Youtube type video and video for advertisement?