What’s the secret to successful communication with the English-speaking world, and how do cultural differences affect things?
Three staple ingredients are punctuality, brevity and transparency. In today’s frenetic global economy, information is strewn about in inverse proportion to ever-shrinking attention spans. The result is that vital, economical modes of communication have gained in currency more than ever before. How you handle punctual exchanges of information is up to you; brevity and transparency falls firmly within our camp. We will do everything we can to encourage concise, proactive disclosure of information so that the international market will give you a fair hearing; this often means beating customers to the punch by answering their questions before they can pose them. Such an approach helps build trust and, by consequence, brand loyalty. This is where our role as cultural intermediaries fits in – as well as relaying the message, the application of our knowledge of how both sides of the fence operate should be of just as much value.
