Whats the secret to top rankings on Google?
Don’t break your head trying to figure out how Google works. Google says they want to reward well-designed sites with good content, and they’re constantly trying to filter out any gimmicks. So don’t look for gimmicks. The theory is that Google uses different ranking criteria for real estate and other highly-competitive business markets, than it does for furniture and gifts. When Google changed its algorithms and many rankings dropped (one of the many times this happened), many of the sites that were hurt the most were the ones who were the most “highly optimized.” Professionals even called it the “overoptimization penalty.” That’s the problem with constantly changing your strategy. For example, we know that keywords are important, of course. Spammy web pages sometimes do well on search engines, at least for a time. But search engine professionals agree that it’s bad to mention keywords too often on a web page.
