Whats the split between Sprinter van and chassis cab sales?
So far as the overall market Sprinter competes in is concerned the percentage split is 70/30 in van’s favour. With Sprinter the respective split is roughly 81/19, although when it comes to 4.6- and 5.0-tonners the chassis element is quite strong. People see us as being very successful in the parcel and courier market which is of course dominated by long-wheelbase high-roof vans but what we also need to do is target builders and indeed chassis cab users of all descriptions. We have to explore these markets and understand what the barriers to doing business are. We’ve revisited our dealer sales training programme so far as chassis cabs are concerned and produced new literature and brochures. We offer a Sprinter chassis cab with a dropside body and we offer a tipper too, both factory-built. At times I think they’re our best-kept secrets. We’re now entering into an arrangement with a UK bodybuilder to provide a chassis cab-based Luton. In conjunction with Kerstner we also offer a factory-b
