Whats to stop an Issuer from just changing the reason code from 61 or 37 to something else just to get it through?
Using a different reason code (such as non-receipt of merchandise) puts the burden of proof back on the consumer and/or Issuer to “prove” or substantiate the reason for the chargeback. Merchants will finally be given a chance to “fight” those type reason codes through other sound business practices they have in place. They will no longer be “stuck” just because the consumer says, “I didn’t do it”. In addition, Visa and MasterCard will be periodically monitoring the reason codes for possible addition into the VbV and SecureCode programs if they warrant the change.
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