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Dyer & Co. are on the air during pledge periods because they bring in lots of money and make viewers happy, said former general manager Doug Myrland. "The people who love Celtic Woman are not a whole different group than those who are watching 'Masterpiece Theater' or 'Nova' or 'Nature,'" Myrland said. "Some people think everything on PBS should be high brow, not middle brow. But there are a lot of middle-brow fans in the audience. That’s what that’s all about." Not everyone is thrilled about the pledge-drive shows, however.
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What's with the musical group Celtic Woman, self-help spiritual guru Wayne Dyer and all those other celebrities and artists who pop up during KPBS-TV pledge drives?
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