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When can an online survey be used? Is it valid for market research?

April 26, 2017market research online Survey Used valid

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When can an online survey be used? Is it valid for market research?

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Online surveys? They seem to be taking over as a principle market research data collection method. Market survey research design tools, survey software, and market research web hosting suppliers make it relatively easy for most anyone with an understanding of marketing research design issues to implement an online survey. The issue is whether web marketing surveys are valid in their design, measurements and sampling. The key to online survey quality is to look at principles of other self-administered survey methods.