When did and who started motel 6 in what year?
The requirement to get the contract was to be able to build the units for under $10.00 a square foot, to come up with a name that was marketable. The name which they had suggested was ‘Pinehaven Motels’, Abe argued that it was a silly name and would not make sense when they were standing out in the dessert, as he was looking for something big to happen with this idea. So he was given the task to come up with a better name. He said you’re wanting an inexpensive motel and you wish to charge only $6.00 per night for a room. That is a no brainer, lets call it “Motel 6”. They agreed and took the name, however Abe never got the contract and they later decided to stick build on sight and cut him out of the loop. However Abe says even tho they took his ideas, he still knows it was his idea that has worked so well for all these years.