When did Mahdavi Toys start making video games?
The company was founded in late 1999 and started out making action figures for the collectors’ market. We had a line of high-end figures from Trojan history. People came to us and said we should do something with video games. They said that today, action figures are generally accessories to video games. Our first game, Trojan Legends, will be out by Thanksgiving. It’s an epic-battle game. How did you come up with the concept behind Platinum Games? About two months ago, we saw a TV show on celebrity super-spenders. These people love truly unique things. They are mostly athletes and musicians. They like one-of-a-kind things, customized cars, custom fashion. They like to remind people that they’re celebrities, and they can afford to be super-spenders. Many of these guys like their video games as much as they like their cars. How much does a custom game cost? At the low end, if we started with an existing game engine, it would take a few months to modify that into a custom game. That would