When did sign makers stop caring about their work?
If you’re going to create a sign, ostensibly for people to see it, get it right. Always get it right. I know in one of my columns I mentioned the sign at the donut shop by the Greyhound terminal in Philadelphia that advertises “We all so have food.” That’s just bad. There’s a deli near my office where the sandwich board claims that they make a “Pilly Cheese-steak.” I’m not sure if that’s just very small capsules of meat, or if it’s the Ritalin special of the day. Until recently, there was a place across the street from us that apparently belonged to an “Acupucturist.” I never needed acupucture, but I know where I would have gone to get it. Actually, it gets worse, because their sign also said they specialized in “rehabiliation.” Yup. Rehabiliation from the acupucturist. Someone really should be looking out for these things, and I think that someone is you. I don’t want to hear any excuses. …And there you have it. I didn’t set out to make a list of seven things, but my mind is now com
