When do the presidential candidates start spending online?
We’ve seen it in the primaries. They’ve been pretty decent in terms of their spending so far. Q: But they don’t seem to put nearly the same value in the Web as they do television. A: It’s growing at a high percentage basis, but TV is still [tops]. While election years are a really big thing, stations are looking to what the recurring revenue streams are going to be. The election comes and goes, but what are the building blocks of a long-term revenue and consumer engagement strategy? Q: IB’s partnership with CNN is coming up on one year. What has it meant for your news coverage? A: It’s added credibility to both sides. It’s added localism to CNN and, in our case, it’s a tremendous opportunity in the same way CNN works for television stations: A local story breaks, the reporter is on CNN, and CNN’s brand is national. They’ve generated tremendous traffic for us and our partners. It’s early, too — there’s a lot of other interesting stuff we can do. They’re going to continue to grow their
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