When is it time to use Social Media as a combative reputation management measure?

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When is it time to use Social Media as a combative reputation management measure?

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Cathy Roosa

I would almost never recommend being combative on social media. If you’re worried about your reputation, would you want to be represented in a combative way?

The more important issue here is why people are saying negative things about your organization. Getting to the bottom of this and addressing that issue head on is the best way to curb negative social media. Or any media for that matter.

You may be able to then use social media to correct the ways in which these publics feel they have been wronged. You can direct message them, send out apologies, or dispell rumors that may be incorrect.

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Benjamin

I would say that always. And it is especially important when you missed this process and your reputation in the market is not perfect. The success of a business depends on many elements, including the quality of products, correct pricing policy, professionalism of employees, sufficient investment in the development of the company and marketing. However, even with competent work in all these areas, the promotion of the brand may face a major obstacle is the negative reputation.

Using the right poor online reputation will help you take your sales and customer loyalty to a new level

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When Google auto populates the search query field with “[Your Company Name] Sucks” and you find your organic rankings are buried under a stack of blogs, real-time tweets and a variety of websites colorfully lambasting the credibility of your company, it’s time to take action. Be warned that both Google and Bing now integrate Twitter into their search results. Google boldly showcases real time tweets at the top of the search page, meaning you could very well find negative Twitter listings outranking your domain page.

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