When is That New Business Idea a Good One?
I keep a notebook of good ideas which pop into my head. My challenge is to sort the inspiration from the clutter. My greatest marketing and product ideas often come in a flash. My ezine is receiving raves and is becoming a book. On the other hand, some pesky thoughts launch me into a mindless web-surfing episode. Can you relate? (I hope I’m not the only one bothered by distraction!) So how do you decide what is valuable? Ask yourself a few simple questions. Does this idea move my business forward now? Does your newest brainstorm simplify what you are already doing? Does it fit into the current model? Will it leverage your current efforts? Or will it slow you down? Sometimes you have a great idea but it is not the right time for it. I recommend getting an “Idea Book” and jotting down every brainstorm. Once you write it down, you know that it will be available for you later, so you can easily return to what is important now. The side benefit is that you have a list of great ideas to tap
