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Where design anthropology enter?

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Where design anthropology enter?

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Design anthropology comes to the fore in the post-structuralist model of anthropology with the intent to demonstrate the multiplicity and complexity of the lives of people who happen to consume products, communications, and experiences. Design anthropologists said, “Hey, they are not just consumers or users, but rather people with rich lives in which your products do or do not fit in the ways that you imagine them.” You being the companies that hired them. Anthropology’s research modality has always been participant-observation, not observation as designers like to say. In that tradition, design anthropologists and anthro-designers do more than observe; they also participate because that is how one develops empathy through the inter-subjective relations among people, objects, the environment, etc. By doing so, design anthropologists and anthrodesigners are able to engage multiple modalities of being within the design process at many different levels and forms: • Indirectly through abst

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