Where do natural and organic meat, poultry and seafood fit into the equation?
Growing awareness of livestock production has led to increased consumer concerns about humane animal treatment, antibiotic use, animals being supplemented with hormone and growth stimulants and grass-grazing animals feeding only on grains. Consequently, natural, organic and eco-labeled meat, poultry and seafood products are becoming steadily popular with consumers looking for high-quality foods. “People are looking for some alternative choices when they are looking for meat,” says Katherine DiMatteo, executive director of Organic Trade Association (OTA), based in Greenfield, Mass. “There is a sense of unease in terms of certain aspects of meat production and there has been a growing demand for organic and natural meats.” When consumers first delve into…
