Where do you think mobile phones fit in the distribution strategy of travel suppliers especially hotels and airlines?
April Bridgeman: Let’s set the concept of shop/book aside for a moment. There’s debate as to when shopping and buying on a mobile device is really something that can be effective. Where we think users will see the most benefit in the shorter term is in what we consider “journey interruption” bookings. Enabling a user to quickly find and book a hotel if their flight is cancelled is something we expect to see soon. Booking an alternate flight when you have a cancellation or adding a hotel or car service to a booking if your air plans change. Also, travel suppliers would be missing a huge opportunity if they don’t use mobile services, and potentially location-based services, to market services to travellers when they’re in the terminal or on the aircraft like upgrades, food, duty free, lounge access, or ground transportation. Where do you think current opportunities lie considering consumer touch points or travel planning/ booking process? April Bridgeman: It depends on which area of the
Related Questions
- Is it appropriate for existing University suppliers to cover any portion of travel expenses (i.e. hotels, flights) for corporate visits?
- Where do you think mobile phones fit in the distribution strategy of travel suppliers especially hotels and airlines?
- Do you think that PAL (philipppine airlines) will manage to get at least one a380?
