Where does attitudinal targeting fit within psychographic targeting (PeerSet, Mindset Media) and behavioral targeting?
Attitudinal targeting is similar to psychographic targeting in that we identify audiences based on personal characteristics, such as attitudes and values, which influence consumer purchase decisions. Targeting based on attitudes and values offers advertisers the opportunity to connect with consumers on a deeper more enduring level than demographic or behavioral targeting especially since behaviors can be fleeting while attitudes tend to remain relatively consistent. Online behavioral targeting today uses purchase intent and search data which is not scalable and doesn’t address the “why” – the motivating factors behind consumer purchase decisions, brand loyalty, etc. Without understanding the why advertisers would have a hard time developing brand advertising strategies to drive demand of specific brands, products or services. We do incorporate demographic and behavioral targeting in our methodology when it is beneficial to an advertisers strategy and goals. Resonate is different from c
