where does tourism intersect with Maslow’s hierarchy of needs?
Maybe not where you think. Often represented as a pyramid with the base being physiological needs Maslow observed an impulse toward satisfying ever higher needs. Deficit Needs were his name for the first four needs: physiological, safety, belonging, and esteem. The remainder which he called Growth Needs. He noted that Deficit Needs were so fundamental that each prior need must be satisfied in order for a person to progress to the next. Let’s review his list of needs: 1. Physiological needs 2. Safety needs 3. Belonging needs 4. Esteem needs 5. The need to know and understand 6. Aesthetic needs 7. Self-actualization needs 8. Transcendence Now walk with me by stages through encounters with destination marketing. Assuming that one would not have the leisure to pursue the growth experiences promised by tourism if they had not surmounted the deficit stages of physiological, safety, belonging, and esteem needs we start at level five with curiosity. The need to know and understand a place, a p
