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Where is radio compared to two other struggling media, newspapers and magazines?

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Where is radio compared to two other struggling media, newspapers and magazines?

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Newspaper and magazines are still struggling, no doubt, with people getting a lot of their information online, but radio still has that connection with the audience. It’s still a personal media vehicle that reaches out to people. They have their favorite stations and personalities, and I think people feel more of a connection with radio and those personalities. There isn’t as much of a personal connection with newspapers or magazines. What is radio’s best sell to media buyers and planners? Cost efficiencies, reach potential and frequency potential. These three in nutshell. And again, radio’s ability, with clever use of DJs, to get endorsements. People like their favorite stations and DJs, so when they do live reads for a product, the fact that they’re talking about it gives the appearance of an endorsement and there’s a perception on the part of the listeners that this person, who I like as a personality, is endorsing this product. What do you make of the Interep situation? What do you

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*Sadly, we had to bring back ads too. Hopefully more targeted.