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Where was Brazilian keratin treatment developed?

April 26, 2017Brazilian Keratin treatment

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Where was Brazilian keratin treatment developed?

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A. In rural Brazil, around 1999, it was discovered that certain preservative chemicals seemed to link Keratin to hair, resulting in frizz-free locks that lasted for months. This finding attracted the attention of Brazilian cosmetic manufacturers, who began research, testing and formulating. Since, various Brazilian keratin treatments have been developed with Brazilian Blowout in the lead.