Where will the shaving market go in future where will innovation come from?
Women have become used to harsh drying foams and soaps that dry out and damage the skin during the daily shaving ritual. This has forced many women to turn to laser hair removal and waxing. As women discover that the daily shaving ritual does not have to be an unpleasant chore, the demand for natural more luxurious shaving options will emerge. This new demand will lead to more innovation in the shaving category including anti-aging ingredients to help women keep younger and healthier skin and improved hair-inhibitors to help reduce the frequency of shaving.
