Wheres the benefit for a nutrition company in developing space food?
The most striking asset is, of course, the exposure: by getting involved into space nutrition, a large food company can show that it is at the forefront of innovation and aims for nothing but the highest standards in its area. It is a great marketing tool and it is expected to trigger significant return on investment. But this is just the most obvious benefit. Space is the ultimate platform for nutritional innovations, in which astronauts are a unique “lead user” for product innovations.
