Which Campaign is Better: Microsofts Laptop Hunter or Apples Get a Mac?

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Which Campaign is Better: Microsofts Laptop Hunter or Apples Get a Mac?

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Microsoft has unveiled its latest “Laptop Hunter” ad, throwing back a powerful punch against Apple’s long-running (and, by most counts, long-winning) campaign on coolness. Unlike Microsoft’s past attempts, this new line of marketing has many ad experts taking note — and saying maybe, just maybe, Microsoft has finally hit the mark. Microsoft’s Laptop Hunter Ad The new “Laptop Hunter” spot, the third in Microsoft’s latest ad series, shows a mom and son trying to find a laptop for less than $1500. Microsoft offers to pay the price of the computer if they can find one within that range. The ad follows similar spots debuted this month, one featuring a guy named Giampaolo and the other with a gal named Lauren. Both went on similar missions to find inexpensive laptops and, after comparing Macs and PCs, ended up going with Microsoft’s platform. Shifting Strategy The “Laptop Hunter” strategy is a definite departure from last fall’s divisive Seinfeld-Gates series of Microsoft ads. (Microsoft, f