Which online travel site satisfies consumers’ craving for deep discounts?
Hotwire.com ranks highest among the independent travel websites in satisfying customers who book their reservations online. This ranking is as per the latest J.D. Power and Associates 2006 Independent Travel Website Satisfaction Study released. Following Hotwire.com in the ranking are Expedia.com and Travelocity.com (in a tie) and Priceline.com. According to an official release, Hotwire.com receives the highest ratings for the two most influential contributors to customer satisfaction — competitiveness of price and ease of booking — as well as appearance/design and ease of navigation. “With the scramble for holiday travel deals in full swing, travelers are increasingly turning to the Internet to finalise their plans,” said Linda Hirneise, executive director of the travel practice at J.D. Power and Associates. “Price is by far the leading reason for online booking, and independent travel sites simplify the process for consumers. Hotwire.com, which offers unsold inventories from their
