Which particular skill sets and experience does Barry Urquhart bring to the table?
Barry previously lectured in marketing, management and organisation behaviour at the Curtin University of Technology. He is a respected market researcher, whose ongoing schedule of original research into differing aspects of business, consumer service and strategic planning provides a unique, universal insight on those external factors which do and will have impact on a business, its people, products and services. He is author of 4 books in his own right and is co-author of another two, with Professor Roger Smith. Two of the publications are the largest selling books on service excellence in Australasia.
