Who are George at Asdas main competitors?
The rest of the high street – but for me it was never about being the next Miuccia Prada. The buzz is bringing style to millions of women. Is the fashion industry incompatible with family life? It can entail a lot of travel and you work quite long hours, but I couldn’t have done this job if I didn’t have children – it means that I have an understanding of the issues my customers face. The 45-plus woman is badly served at the value end – it’s always assumed that she has money. You have to be reasonably intuitive and instinctive, too. What about the ethics of low prices? The press focused on our £3 jeans – everyone assumed the worst, but it’s economy of scale. The big change is that price isn’t the only factor. People are questioning every aspect of what they buy. Yasmin Yusuf, 49, Creative Director of Miss Selfridge The former CEO of East, Yusuf joined Miss Selfridge in her current role in 2006. It returned to profit in 2007, after a £3.5 million loss in 2006. Yusuf was previously head
