Who are Indias hot, new brand ambassadors?
CelebTrack still gives a thumbs up to tried and tested favourites like Amitabh Bachchan [ Images ], Sachin Tendulkar, M S Dhoni, Aamir Khan, Aishwarya Rai [ Images ] and Shah Rukh Khan [ Images ]. Others who have made it to the top, surprisingly include under-used talent like Akshay Kumar, Katrina Kaif [ Images ] and Priyanka Chopra [ Images ]. Our research shows yesteryear icons like Kapil Dev [ Images ], Hema Malini [ Images ], Kajol [ Images ] and Madhuri Dixit [ Images ] still enjoy tremendous equity as ambassadors. Why is India obsessed with film and cricket stars as ambassadors? In the developed markets, models are the highest-paid brand ambassadors. There are only two passions that appear to be uniting us. While caste, community, wealth, geography and language, among others, continue to divide us, cricket and films unify us and help us escape from our comparatively difficult day-to-day lives. The big difference in the endorsement fees of cricket/Bollywood stars and those of othe
