Who are Pitchfork and Insound?
Very briefly Pitchfork can be described as an electronic music magazine with a focus on the independent side of the music industry. Every day, the publication has 120,000 visitors, hungry for the latest news underneath the corporate surface. It has all the typical features of a print music magazine; news; feature articles and interviews; record and single reviews; top lists; and, advertising. There is also a site for free downloads, however, on this page there is a headline stating: “Paid promotion. No critical endorsement on behalf of Pitchfork’s staff or editors should be assumed.” Generally there are independent labels and artists making use of this feature. A particular networking feature on the Pitchfork site is that with every published record review, there is a link offering you to purchase the record from Insound – an electronic music store which stocks every title reviewed by Pitchfork. Insound may be seen merely as a record store for indie-connoisseurs, but the site also prov