Who are the first movers?
Fister: Some of the people that are first movers on the consolidations that we have partnered with are a pleasure to work with and there are lots of them. We saw another one last quarter with the Philips spin-out of NXP. To me, companies like Hitachi are testimonies. These are computer companies, not just semiconductor companies. I am saying that very carefully. They are the role model of “platform”: system and software engineers to complement implementation, either on the semiconductor or printed-circuit side, for total product. They see very nicely what we are doing up the stack and the seamlessness of the predictability of how you implement it and eventually how you manufacture it. Israel is on fire with so many startups doing crazy challenging devices, fortunately every one of them has some element of mixed-signal or extremely high-performance digital. And a lot of those companies are buying with us end-to-end. It’s not unlike what happened in the PC industry. You had large vertica
