Who Cares If Grant Thornton is Passionate about the Business of Accounting?
If you watch any business-oriented TV, you’ve probably seen the Grant Thornton commercials. They’ve spent millions to tell the world that they have ‘a passion for the business of accounting.’ Are they suggesting that their fellow accounting firms lack a passion for the business of accounting? That seems unlikely. In fact, their slogan has essentially no customer value because it’s all about Grant Thornton. Apparently, they aren’t passionate about content marketing. Couldn’t They Have Been Passionate about the Success of their Clients? Click here to learn from their mistakes.
