Who decides which colors will be popular in home decoration, clothing and cars every year?
A. The Color Marketing Group and the Color Association of the United States are trade associations that forecast popularity of colors based on current selling trends and educated guesses about new colors that might stimulate the buying public. The group studies the psychology of colors and “color personality” of consumers and selects colors that will have the broadest range of appeal in different applications. Ask your framer about forecasts in mat board colors so you can keep up-to-date on the trends.
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