Who has used physical concepts in design theories?

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Who has used physical concepts in design theories?

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Forces and fields have been used to model pedestrian behaviors: pedestrians are repulsed from obstacles and get attracted to goals as if subjected to forces. See for example, “Social force model for pedestrian dynamics” by Helbing and Molnar. It can be used in architecture, for example, to optimize design of buildings for evacuation.

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(Sorry, I think I misunderstood the question; didn’t realize you wanted the psychology of design.)

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