Who is Memory foam’s poster boy in the mattress industry?
The most recognizable brand name memory foam mattress today is Tempur-Pedic®. It has made an appearance on A&E and The History Channels’ popular TV show Modern Marvels. With affective marketing and infomercials The Tempur-Pedic® Visco Elastic Memory Foam Mattress has literally become a household name. Through an advertisement that includes a wine glass that doesn’t spill helps demonstrate why you won’t wake up your sleeping partner when turning over. To an exhibit of an egg that doesn’t break when thrown against a mattress, effectively displaying its energy absorption ability. Lastly they use a gigantic weighty breakdown roller in the attempt to smash down The Tempur-Pedic® Mattress showing that it is the ultimate display of memory foams durability and strength.
