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Who is pictured on the label of samuel adams beer?

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Samuel Adams Beer was named after Samuel Adams the person. They didn't put Samuel Adams on the cover because Jim Koch had decided the name of the beer before as "Paul Revere Beer". The name was then changed because of a poll done by co-founders Harry Rubin and Lorenzo LaMadrid that showed that "Paul Revere Beer" was not as appealing as "Samuel Adams Beer" was to the public. The problem was that they had already payed for the Paul Revere design and since the company was just starting up they couldn't afford to have the designer design another label. more
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