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Who is the Girl Scout organization working with to develop and implement the brand strategy?

April 26, 2017brand develop girl implement organization Scout strategy working

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Who is the Girl Scout organization working with to develop and implement the brand strategy?

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After a rigorous evaluation, Lowe New York, a full-service advertising agency with extensive multicultural capability was chosen. We are comfortable that the Lowe team understands the importance of continuing to honor the Girl Scout heritage while moving the brand into the future. Girl Scouts is also working with Siboney USA, a marketing and communications firm that specializes in outreach to the Hispanic market.