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14, 2009) — Joe Elmore, host of Spike TV Network’s “Horsepower TV,” lends his services to a new Internet show produced by Navistar that gives customers … Sources: http://news.google.com/news/url?sa=t&ct2=us%2F0_0_s_0_0_t&usg=AFQjCNEKUP-YGrgPJA_8ppaO8D59teaQiw&sig2=VbJY2EsfVYwuuoT6vWSyPA&cid=1432838015&ei=nLG_SvCtKoKy8wTEzOb2Ag&rt=SEARCH&vm=STANDARD&url=http%3A%2F%2Fwww.stnonline.com%2Fartman%2Fpublish%2Farticle_9779.
Joe Elmore, host of Spike TV Network’s “Horsepower TV,” lends his services to a new Internet show produced by Navistar that gives customers insight into the development of the MaxxForce line of engines ahead of 2010 federal emissions requirements. The first episode is available on Navistar’s “Community page,” with additional episodes to be released later in September. “Obviously, engines are one of my passions,” says Elmore. “So it was satisfying to give drivers a chance to win some money and educate them about MaxxForce engines at the same time. During the shoot, I got the opportunity to test-drive the engines myself, and they have some real power. I was impressed.” One of the show’s features is “MaxxForce IQ,” which is currently playing on MaxxForce TV. Elmore interviews real-life International truck drivers at truck stops and gives them the opportunity to compete for cash and prizes by quizzing them on their knowledge of engines. In one episode, a driver from Chicago wins $450 by co