Who listens to country music?
CMA study finds fans of all stripes Like hip-hop, rock or classical, country music comes saddled with its fair share of assumptions about its audience. Of course, it’s not enough for the music industry to merely assume who’s buying their products, especially in this economy. A new study funded by the Country Music Association the most comprehensive conducted in the CMA’s 50-year history aims to help record labels and radio stations understand just who is listening to country music today and how they consume it. The findings, which were presented Thursday during the Country Radio Seminar, confirm some commonly held preconceptions about country music fans but dispel a number of them. Roughly two in five American adults ages 18-54 qualify as country music fans as defined by the study. Yes, people in this group are predominantly Caucasian, more often female than male and live in less populated areas, but they also come almost evenly from all age groups and income levels. Forty percent of t
CMA study finds fans of all stripes Like hip-hop, rock or classical, country music comes saddled with its fair share of assumptions about its audience. Of course, it’s not enough for the music industry to merely assume who’s buying their products, especially in this economy. A new study funded by the Country Music Association the most comprehensive conducted in the CMA’s 50-year history aims to help record labels and radio stations understand just who is listening to country music today and how they consume it. The findings, which were presented Thursday during the Country Radio Seminar, confirm some commonly held preconceptions about country music fans but dispel a number of them. Roughly two in five American adults ages 18-54 qualify as country music fans as defined by the study. Yes, people in this group are predominantly Caucasian, more often female than male and live in less populated areas, but they also come almost evenly from all age groups and income levels. Forty percent of t
