Who makes movie trailers?
Depending on the studio and the project, the marketing work is often split between the studio’s in-house marketing department and one or more outside agencies. These agencies are known colloquially as “trailer houses.” Here’s a list of the main ones. From that list, you can check out their websites, if you like, to see what sort of work they do. 80-90% of trailer houses are located in L.A., and the rest are in New York (these are usually subsidiary divisions of larger ad agencies). Some trailer houses do exclusively movie marketing (incl. home video commercials, posters, billboards, etc.) and others do all sorts of film and design work (product commercials, main title sequences, network branding, etc.). Trailer houses have staffs of writers, producers, editors and animators, and in addition, they may hire freelancers for particular projects. I’ve worked as a staff editor (working on whatever project I was assigned, often on several different campaigns at once) before, but I am currentl
