Who puts the parade on?
The parade is put on by Miracles Christmas Parade, a nonprofit corporation which has as a primary activity the planning and production of a family event for the Lubbock and South Plains area. Financial support for the parade is provided by local, regional, and national sponsors who contribute the funds required to finance the cost of the parade. No city money is used except for in-kind donations of local fire, police, and support departments. In addition, all committee members are unpaid volunteers. This is a completely volunteer event.