Who really needs sales training?
Anybody whose job responsibilities include finding new clients, or selling more business to existing clients, is in sales. But there’s an argument to be made that EVERYONE’S in sales! Consider the person in the accounting department who accepts a call from a client who’s upset over an invoice. If that accountant is able to handle the issue in the best possible way, you may not only receive payment sooner, but the relationship with the client will be strengthened rather than weakened. Certainly anyone in a customer service role, too, is a salesperson; data has shown that our best source of new business is our existing clients, not our new prospects. So consider getting instruction in modern selling skills for everyone – or at least everyone who has contact with customers and prospects.
