Who should attend Understanding Data Analysis in Direct Marketing?
This course is for those wanting a better understanding of analytical techniques. It is aimed at database managers and anyone involved with understanding marketing or response planning and analysis. The course will appeal to those with little or no formal statistical knowledge but who need to work with statistical or data-related concepts as part of their duties. It is particularly useful for those who need to develop a deeper understanding of the concepts underlying profiling, modelling and segmentation techniques so that they may feel more comfortable and confident working with data and data analysts.
